When the first designer Target collab came out, we stood in line with all of the other crazies and stocked up. We have Missoni x Target [insert anything you can think of here] and 3.1 Phillip Lim x Target accessories we definitely didn’t need. It was mania and we bought it in hook, line and sinker.
But over the last few years, the whole Target meets designer collab thing has kind of lost its zeal for us. Maybe it’s the fact that they’ve exhausted the designers that are the most adaptable to the collab formula, or maybe we are just suckers for novelty. Either way, we haven’t paid much attention to the collab game as of late. (Although, we must admit we are more than the slightest bit interested in what Victoria Beckham has up her sleeve for this next go around.)
Don’t get us wrong, we still love good design at reasonable prices, but like anything, with mass hysteria and popularity, the high-pressure purchasing and eventual eBay onslaught is just not as fun as it once was.
But then came Sugarfix by BaubleBar for Target.
We’ve always been big fans of BaubleBar‘s more affordable approach to jewelry trends, and were over the moon when we found out we could find them at Nordstrom. But an even more affordable (and equally killer) line that we can pick up while buying orange juice and wrapping paper? Come on guys, you’ve outdone yourself.
– Studio Photoshoots > Tomboy KC > 2017 > Set 004